across ESPN (US), ESPN2 (US), ESPN Deportes (US) and NFL+ drew a combined audience of 17.7 million, the best Week 10 mark since ESPN became the primary 'Monday Night Football' rights holder in 2006.Ī high-profile college basketball doubleheader presented by ESPN on Nov. Coverage of Denver's upset of Buffalo on Nov. 'Monday Night Football,' Disney's largest sports property, did not include ads/promos for the app at launch, although pregame coverage featured ESPN BET odds integration. Under the terms of the partnership, PENN is slated to spend some $1.5 billion across the assets of Walt Disney Co.'s ESPN to support the new brand as it attempts to gain market share. The app, rebranded from PENN Entertainment Inc.'s Barstool sportsbook as part of a 10-year partnership agreement with ESPN Inc., bowed as online/mobile sports service ESPN BET in 17 states, including New Jersey, Pennsylvania and Ohio.
14, and the company plans to kick off an advertising push for the rebranded sports betting app in the coming days.
